objective
Field & Vine, a once-popular coffee brand, was losing customers to trendier competition. The website suffered slow load times and poor mobile optimization. The brand needed a fresh, vibrant look and intuitive web design to reflect its personality and keep customers engaged—before they found their caffeine fix elsewhere.
The Solution
Leaning into UI/UX, the site was optimized and made fully responsive across all devices. Vibrant, rich colors were poured into the brand imagery, and the logo was modernized with a sans serif font.
